“There are three reasons we look to quintessential, traditional Britain, and these are them. One, because it’s conventional, and therefore an unlikely source of inspiration for a contemporary brand rooted in skateboarding. It’s a whole world, ripe for subverting, and as anyone who knows me at all will tell you, fun is what I must have. Two, because, in fact, it isn’t all necessarily subversive. This Britain may be a fairy tale, but it’s one we’ve been told and one with which our real lives have been interwoven from the off. So along with all the pisstaking, there is deep-rooted pride and reverence too. Three, and this is really all that matters to most, because it looks good. It did in the past and it will in the future, and who, who isn’t themselves wearing a cross-body bum bag and joggers with a thick plasticol print over their crotch, could really argue with that?“

— Blondey